Meta Ads generally refer to advertisements served on platforms owned by Meta Platforms, Inc., formerly known as Facebook, Inc. These platforms include Facebook, Instagram, Messenger, and WhatsApp. Meta Ads are targeted advertisements that leverage user data to tailor ads based on demographics, interests, and behaviors. Advertisers use Meta's advertising tools to create and manage campaigns that reach specific audiences across these platforms. This approach allows for highly targeted and effective advertising, which is a significant revenue source for Meta Platforms, Inc.

Meta Ads are designed to maximize engagement and relevance by utilizing advanced targeting capabilities. Advertisers can specify their target audience based on factors such as age, gender, location, interests, and even behaviors observed on Meta's platforms. This level of precision helps businesses reach potential customers who are more likely to be interested in their products or services, thereby increasing the effectiveness of their advertising spend.

Additionally, Meta provides various ad formats including image ads, video ads, carousel ads, and more, allowing advertisers to choose the format that best suits their campaign goals. Overall, Meta Ads represent a powerful tool for businesses looking to connect with their target audience and drive meaningful results through digital advertising.